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Distribution is key to a successful business. You would not get sales if your products would not reach your buyers. Here are few effective ways in how to distribute your products.
There are two strategies that you can persue in distribution: to focus on a small amount of key points of sales and reaching the highest possible range of target customers. The second option is to distribute wide range. Creating a network of wholesalers and retailers can be a vital part of your distribution - having an extensive network of wholesales and retailers will ensure that your products will reach even to the most remote areas (e.g. Coca-Cola). Therefore it is safe to say you need to make your choice first and later on choose a distributor to distribute your products for you.
Your production is, where it is, and you cannot change that, however with today's means of transport this is not such a major issue. If you're from Europe, you have the whole European market infront of you. If you're from the USA, you're market is larger than anybody else's. And even if you're from China, ships sail to any part of the world, so no stopping you either. But choosing a distributor in different countries has to depend on location, a company should have facilities near major demographic areas. The key with a distribution company is LOCATION, LOCATION, LOCATION.
The third very important issue is networking - although its associated sometimes with pyramid schemes, networking is quiet an effective way of distributing products and ideas. Many companies are able to distribute products by this method. As mentioned on several of our pages, good relationships with major accounts - wholesalers, resellers, retailers, points of sales, is the cruical criterium for your success.
To distribute is not enough, though... If you think of yourself in a store - you see a new product, it looks OK, the price is OK, but you've never heard of it before, you don't know the country of origin, you've never heard of the producer before - will you buy the product just because it's there? We didn't think so... You need a distributor that will know their way to the final consumer! Let us help you in finding the perfect company to distribute your products!