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Distribution in general
Large production companies tend to spread their franchises to Slovenia or Croatia due to closeness to ex-Yugoslavian markets, and lead their business through Zagreb (capitol of Croatia) or Ljubljana (capitol of Slovenia) offices. In spite of franchises, not many companies decide to also distribute the products themselves. Good distribution is the key to starting up sales.
Many companies with a wide range of products and brands decide to use a distribution company rather than franchise alone for many different reasons. Therefore, you will find offices of companies such as Colgate or Johnson Wax in Slovenia, but they too use a local distribution company. Choosing a distribution company with years of experience and great relationships with their target group is probably the best possible idea when you’re just starting up a brand in a new country. We don’t believe it’s worth taking a chance on your own at the beginning, the investment in the market is big as it is and the costs for anything that is not marketing or sales related must be reduced to a minimum.
Distribution varies from brand to brand, from product to product, and there is always a choice – you can either pick a company that already has similar products to yours, that has the know how necessary on our market, and maybe a bit reluctant to take your advice, or go with a company that is fresh and might see the distribution of your products in a whole different way and may be more eager to learn from you. Whichever way you choose, there are pros and cons, and we at Distributor.si will be happy to go through all the bad and the good sides of your new distribution company with you. In distribution, surprises are usually not really welcome, especially the negative ones, so we try to give accurate information and keep you well updated even after you have chosen and have started to work with your new partner in Slovenia and / or Croatia.