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Why would you need a local partner
It is really hard to launch in any country without a local partner. There are many reasons. Foreign brands have very little value in any country without local promotion and noone can do that as good as the people who actually live and work there - your local partners.
It is very hard to hire people into fully-owned subsidiaries and besides, you would need to be present for quite a long time in order to gain trust into your partner and to hand over your own knowledge. Many foreign companies pull out of markets when they don't have the right local partners to support thier business. Local partners tend to reach local sales units more quickly and are able to push promotions quicker and further. Everyone knows this. Even Google had a tough time when they tried to reach Japan!
Business in an established (eventhough growing) market is fairly closed. Business development is very difficult without a local partner. If you think about the reach Twitter, Facebook and other world renowned brands and corporations in Japan (they all tried to go single, without local partners), they have all moved away and do not function in Japan anymore. After years of investment, the only two non-joint ventured web companies that are doing well in Japan right now are Google and Amazon. This goes to show that having a local partner or several local partners might be the only way to enter a market, even if your major obstacle is just language. You think - well, everybody speaks English - yes, most highly educated people do, but when you think about the target group for your products - are highly educated people enough? If yes, then no problems! If no - choose an appropriate local partner and unburden your business of the worries that appear when trying to conquer a new market, let your local distributor take the opportunity to introduce your brands and products to their final consumers, as they are surely the experts for their markets. Contact Distributor.si to find out which local partners would be suitable for your products.
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