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Reseller
A reseller is defined as a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them. This means that your distributor can be thought of as a reseller, but the distribution company may also use other resellers. In some branches using resellers is a common practise, pharmaceutical sales is one of them.
According to the system of sales from the producer to the final consumer, the marketing plans are developed, so you before trying to conquer the Slovene or Croatian markets, this is something you should know. Along with marketing, this issue will affect your calculation - a vital part of your decision to enter a market, don't you think? The common mistake of many companies, that try to enter a new market, is to believe that the system of sales is similar to their own countries - that companies either do or don't use resellers in their particular branch, that the resellers take a similar amount from the "profit-cake" and so on. The fact is that each country develops their own system, their own reseller's story and effect. We believe that you should know as much as possible about the market before trying to enter it, and we'll be happy to help you learn and develop the correct strategy for your distribution and reseller and policy.
Distribution companies usually aspire to creating some brand awareness and loyalty while resellers live from that "fame and fortune". On the other hand, the general practise says that the reseller will normally profit a lot less than the formal distribution company. Of course, the investment is a lot lower with the reseller too, so this agreement makes sense. What we would like to point out is that some distribution companies have great relationships with most resellers, while other companies (which might be new, inexpirienced) may not but are trying even harder. We'll share the secrets of the Slovene and Croatian market with you, just don't hesitate to contact us!