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Retailers in Slovenia and Croatia
For specific branches, there are specific retailers – from the largest malls (chains, such as in Slovenia Mercator, Spar (Interspar), Engrotuš for FMCG) to the smallest pharmacies, specialized stores with sport’s equipment. Therefore, it is very important to let us know, which branch you are in so we can help you find a distributor that already has their chain spread in the specific net of retailers. The major point of a retailer is to be able to set your products in a way your final consumer is attracted to purchase, and the only way that happens is when your distributor has the power to influence the retailer – at this point you need to decide whether you want to go with a bigger distributor with larger market share brands or a smaller distributor that will push harder.
As stated above, retail in Slovenia varies from branch to branch, but it is important you know, that we are able to provide you with the information you need – no matter what branch you are in. We can let you know how many retailers you can sell in, how retail of your specific branch in Slovenia works and what are the challenges you might face regarding retailers.
We at Distributor.si believe that retailers can be divided into two basic groups. The first are all those that are constantly looking for new products to offer their customers (such as fashion stores or service providers), and the second are those that need to keep their offer steady (grocery stores). According to this division, the distribution company strategizes – it can either wait for demands, or “force” their way into the retailers.
Also, remember that by having us as the representatives on the Slovene market, previous to coming to Slovenia, you can have the current price structure – we’ll make sure you quickly get the prices for competition products that already exist on the Slovene market, so you can calculate your potential market.